Find demand earlier—and know why it deserves your attention.
ProComPi detects relevant commercial property signals, qualifies them against your proposition and turns the strongest evidence into a clear opportunity brief.
More leads do not create a better pipeline. Better qualification does.
Traditional prospecting often starts with a large target list and asks teams to discover the reason to engage. ProComPi starts with meaningful change, then tests whether it creates a relevant, timely and evidence-supported commercial hypothesis.
| Opportunity brief element | Question answered |
|---|---|
| Trigger | What changed? |
| Relevance | Why could it create demand for this service or proposition? |
| Horizon | When might action be required? |
| Entity and contacts | Which organisation, asset and people are connected? |
| Evidence strength | What supports the hypothesis and what remains uncertain? |
| Recommended action | What is the next research, contact or engagement step? |
| Workflow stage | Who owns it and what happened next? |
Signal families connected to commercial demand.
The same event can create different work for advisers, suppliers, lenders or investors. Qualification is configured around your proposition.
| Signal family | Potential opportunity examples |
|---|---|
| Occupier movement | Relocation advice, lease consultancy, workplace strategy, fit-out, removals, facilities support and professional services. |
| Asset lifecycle | Refurbishment, repositioning, building consultancy, energy upgrades, leasing support and disposal preparation. |
| Transactions | Due diligence, valuation, finance, integration, asset plans, advisory and specialist delivery requirements. |
| Lending and refinancing | Refinance, recapitalisation, valuation, debt advice, risk review and asset strategy conversations. |
| Market movement | Territory prioritisation, account strategy, proposition timing and service-demand forecasting. |
| Partnership signals | Referral, delivery, data, research and route-to-market collaboration. |
What better qualification changes.
- Focus on accounts where a current event creates a credible reason to engage.
- Improve outreach with context specific to the organisation, asset and likely requirement.
- Distinguish immediate, developing and longer-horizon opportunities.
- Keep assumptions and contrary evidence visible.
- Forecast by stage, horizon and evidence strength—not headline lead count.
- Learn which signal patterns actually convert for your proposition.
Start with one market, one proposition and one measurable outcome.
Define a target profile, agree the most relevant triggers, create a qualification standard and deliver a controlled opportunity workflow.
Design an Opportunity Intelligence pilot