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Define the commercial decision, target market, ideal opportunity, buying trigger and success criteria.
From market signal to commercial decision.
Our methodology explains how a piece of market evidence becomes a usable commercial hypothesis. It sets out the qualification workflow, evidence record, confidence principles and limitations behind the developing ProComPi proposition.
Published and reviewed 3 August 2026
What does this methodology cover?
A ProComPi market signal is a piece of time-relevant evidence that may indicate a future commercial property requirement, opportunity, financing event or supplier decision.
The purpose of qualification is to move from an isolated data point to a documented commercial hypothesis that a team can evaluate. A signal is not automatically a lead, and a qualified opportunity is not a guarantee of a transaction or revenue outcome.
ProComPi is a developing proposition. The available workflow, sources and deliverables depend on the agreed client objective, lawful source access, licences, geography and validation scope.
How a signal becomes usable intelligence.
The workflow is designed to preserve evidence and context while moving toward a clear commercial action.
Detect
Identify relevant signals from the source categories agreed for the engagement.
Qualify
Assess evidence, relevance, timing, linked organisations or people, confidence and the recommended next action.
Deliver
Present the intelligence within an agreed workflow and track engagement, procurement or delivery status where applicable.
Evidence can come from several source types.
Depending on the engagement, the evidence set may combine licensed, public, direct and client-provided information.
Licensed commercial or property datasets
Public registers, filings and planning information
Published market and company information
Direct research and verification
Client-provided account and market context
Supplier capability information for a defined comparison
What a useful evidence record contains.
Each record should make the source, commercial reasoning and next action understandable without relying on hidden context.
Source and source type
Shows where the information originated and any access limitations.
Captured or published date
Indicates how current the evidence is.
Relevant entity and geography
Connects the signal to the organisation, asset, location or market in scope.
Commercial hypothesis
Explains why the evidence may matter to the defined objective.
Qualification notes
Records timing, relevance, contacts, dependencies and contrary evidence.
Confidence and status
Communicates evidence strength and workflow stage without promising an outcome.
Recommended next action
Turns intelligence into a specific research, contact or decision step.
Confidence should be visible, qualified and current.
Labels communicate evidence strength and recency. They are not statistical probabilities unless a separate validated calculation methodology is documented.
Confidence increases
When multiple credible sources align, the timing is current, the entity match is clear and direct verification supports the commercial hypothesis.
Confidence decreases
Where evidence is old, indirect, contradictory, incomplete or dependent on assumptions that have not been tested.
Freshness matters
Important records should carry a captured date, review status and refresh interval. Material changes should be recorded rather than silently overwritten.
Service fit
Geographic coverage
Credentials
Capacity
Delivery approach
Commercial terms
Evidence supplied
Compliance context
Supplier intelligence starts with a clear requirement.
A comparison should apply consistent criteria to the providers being considered. Relevant criteria may include service fit, geography, credentials, capacity, delivery approach, commercial terms and evidence supplied by the provider.
Profiles, shortlists and comparison views support evaluation; they are not warranties, accreditation or substitutes for buyer due diligence. Buyers remain responsible for checking capability, insurance, references, compliance, conflicts, pricing and contractual suitability.
What the intelligence cannot promise.
Market signals can improve timing and prioritisation, but they do not remove uncertainty or replace appropriate professional judgement.
Information can be incomplete
Market information may be delayed, estimated or inferred, and public or third-party sources may contain errors or change after capture.
Signals are not outcomes
A signal may not develop into a requirement, appointment, transaction or revenue outcome.
Coverage depends on scope
Available intelligence depends on lawful access, licensing, geography, validation requirements and the agreed engagement.
Context can change
Leases may be renewed, projects may pause, decision-makers may move and market conditions can alter after evidence is captured.
Contrary evidence matters
Material changes and conflicting information should remain visible so users can understand how the assessment developed.
Professional advice remains separate
Commercial decisions may require independent legal, financial, valuation, surveying, procurement or other professional advice.
Question the evidence. Improve the decision.
To report a potential error or discuss the methodology for a specific engagement, include the relevant page, statement and supporting context.